The Difference Between Landing Pages and Entry Pages

Landing pages vs. entry pages: what’s the difference?

All website landing pages are entry pages, but not all entry pages are landing pages.

Landing pages are specifically designed to convert website visitors into clients by promoting a single offering.

Entry pages are essentially any page on your website, such as your homepage, blog posts, contact us page and an about page.

Here’s a breakdown between the two types of pages:

What are Landing pages?

A landing page is a type of entry page.

It is designed for a specific offering and its main purpose is to convert website visitors into a lead or client. Landing pages are highly focused with a specific audience in mind and generally should only have a single call to action (CTA), such as “Sign up” or “Book now”.

What qualifies as a landing page?

A landing page has to be designed for a specific purpose and focused on conversion.

Your homepage isn’t really a landing page, since its purpose should be to encourage and guide website visitors to other areas of your website.

Here’s a few landing page examples:

1. A newsletter sign up page to collect email addresses for email marketing.
2. A promotional page promoting a product or service.
3. A registration page that registers visitors for a webinar or seminar.

What are Entry pages?

An entry page is any type of page on your website that a visitor lands on for the first time including dedicated landing pages.

Entry page examples:

1. A homepage
2. A blog page or blog posts
3. A service page

Entry pages help you understand and keep track of where website visitors are coming from.

Improving your website with entry page metrics

Keep in mind that you need a website analytics solution such as Google Analytics to track your entry pages.

Entry pages themselves also contain other metrics such as:

1. Entries
   1. The number of times visitors entered your entry page.
2. Visitors
   1. The number of times unique website visitors entered your entry page.
3. Entry Rate
   1. The percentage of visitors who entered your entry page.
4. Bounce rate
   1. The percentage of visitors who entered your entry page and then left without visiting other pages on your website.
5. Time on page
   1. The average amount of time visitors stayed on an entry page.

The above website metrics can help you understand how your entry page is performing.

The biggest benefit of knowing your website’s most popular entry pages is that you can adjust the page’s design to direct website visitors to other pages of your website. Or, you can add a call to action at the bottom of the page such as “Contact us”, or “Sign up for our newsletter”.

How to get the most out of your pages

Essentially, always keep your website visitors in mind with everything that you do. Any page on your website needs to be well-designed and easy to read and navigate.

Here’s a couple of tips for effective pages:

1. Make sure your pages have a clean and responsive design:
   1. Make sure your pages are mobile and tablet friendly.
   2. Ensure the page is distraction free and avoid using annoying pop-ups.
   3. Use high-quality graphics intentionally and sparingly.
2. The page’s content should be easy to read:
   1. Include good typography and use plenty of white space.
   2. Break your content into short paragraphs.
   3. Use headings and subheadings to make it easy to scan.
3. If needed, include a single clear call to action (CTA):
   1. To grow your email subscribers, use a CTA like “Sign up to our newsletter.”
   2. If you want website visitors to contact you, use a CTA like “Contact us today.”.

As you can see landing pages and entry pages are both important to your website, but they serve different purposes.

If you haven’t, start using a website analytics tool to start tracking your pages.